Wow Momo Franchise Cost & Monthly Profit (2026 Updated Guide)

Digital Nagma
May 7
5 min read

The QSR market in India is expanding at a rapid pace, with Wow! Momo being a highly popular brand in the country. This brand is famous for offering a modern twist on the classic momo, serving it in a variety of ways through food delivery apps, high streets, malls, and other locations.

Due to its widespread popularity and rising customer demand, a lot of people want to venture into the business by opening a Wow! Momo franchise in 2026. But, before you invest in it, it’s important to know about the franchise cost, profit margins, return on investment (ROI), and associated risks.

In this guide, we’ll help you understand the franchise business model of Wow! Momo, as well as tell you whether it’s a profitable choice or not.

About Wow! Momo Franchise

Brand Legacy & Market Presence

Started in the year 2008 by Sagar Daryani and Binod Homagai, Wow! Momo has come a long way from being a mere "momo shop." It has become a diversified quick service restaurant company with Wow! China, Wow! Chicken, and Wow! Kulfi under its banner. In 2026, the brand plans to generate a revenue of ₹1,250 crore.

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Why Invest in Wow! Momo?

High Gross Margin: Ingredients used are not expensive, making it possible to make profits of up to 65%-70%.
Effortless Operation: Since the recipe and ingredients are standardized, there is no need to be a pro chef to run the kitchen.
Delivery Dominance: More than 40% of the sales come from online food delivery apps such as Swiggy and Zomato.
Innovative Menu Offerings: Whether it is the Moburgs or Chocolate Momos, the menu remains exciting to Gen Z and Millennials.

Types of Wow! Momo Franchise Models (2026)

1. Kiosk Type

Suitable For: Stations, high streets, and office locations.
Size Requirement: 100 – 150 sq. ft.
Capital Needed: ₹8 Lakhs – ₹12 Lakhs.

2. Food Court (Mall Based)

Suitable For: Premium shopping malls.
Size Required: 150 – 250 sq. ft.
Capital Needed: ₹15 Lakhs – ₹22 Lakhs.

3. Restaurant Model

Suitable For: Exclusive residential & commercial zones.
Size Required: 300 – 500 sq. ft.
Capital Required: ₹25 Lakhs – ₹35 Lakhs.

4. FOCO Model

Suitable For: Investors who prefer not to be involved actively in running the restaurant business.

Wow! Momo Franchise Cost Breakdown: 2026 Estimates

Component	Kiosk Model (Approx.)	Dine-In Model (Approx.)
Franchise Fee	₹25,000 + GST	₹5 Lakhs – ₹7 Lakhs
Kitchen Equipment	₹2 Lakhs – ₹4 Lakhs	₹5 Lakhs – ₹8 Lakhs
Interior & Branding	₹3 Lakhs – ₹5 Lakhs	₹10 Lakhs – ₹15 Lakhs
Initial Inventory	₹1 Lakh – ₹2 Lakhs	₹3 Lakhs – ₹5 Lakhs
Working Capital	₹2 Lakhs	₹5 Lakhs
Total Investment	₹8L – ₹15L	₹25L – ₹35L

Profit Potential & ROI

Average Monthly Sales: ₹4 Lakhs – ₹12 Lakhs (depending on location).
Net Profit Margin: 20% – 25% (after all expenses like rent, staff, and royalty).
Monthly Net Profit: ₹80,000 – ₹2.5 Lakhs.
Payback Period (ROI): 12 – 24 months.

What Does One Need to Open a Wow! Momo Franchise?

1. Location and Space Requirements

Frontage: Preference for ground-floor location with frontage of 10 feet or more.
Footfall: Minimum footfall requirement of 5,000 or more in areas close to educational institutions or IT parks.

2. Staff Requirements

Kiosk: Requirement for 2-3 staff members.
Dine-In: Requirement for 5-8 staff members.
Training: Mandatory training of all staff members at the certified training centers of the company.

3. Licensing

FSSAI License (Central or State) is required.
License from the Municipal authority.
GST registration is compulsory.
Fire NOC, especially for mall and dine-in models.

Documents Required for the Process

Identity Proof: Aadhar card and PAN card.
Financial proof: Bank statements (past 6 months) and ITR (past 3 years).
Proof of property: Rent deed (at least 3-5 years) or Sale deed.

Steps Involved to Become Wow! Momo Franchise Partner in 2026

Initial Request: Go to the official website of Wow! Momo and head over to the “Franchise” tab.
Form Submission: Complete the detailed form by providing information on location and capital.
Location Inspection: The operations team of Wow! Momo would inspect the selected location for feasibility and traffic.
Franchisee Meeting: Meeting with the brand’s expansion team for discussion of the business plan.
Signing of Contract: Pay the franchise fees along with signing the 5 year renewable agreement
Interior & Equipment Installation: Standardized interior designs provided by the company and setup of machinery.

Official Contact Details

Website: www.wowmomo.com
E-mail: franchise@wowmomo.com / info@wowmomo.com
Contact Number: +91 98316 21886
Office Location: Kolkata, West Bengal.

Pros & Cons of the Business

Pros:

Scalability: The multi-format business model means you can grow your business from scratch.
Territory Protection: Normally, you have territorial exclusivity in a 500m-1km radius where you can operate your store without another Wow! Momo popping up nearby.
Raw Material Supply: The brand provides all your supplies, guaranteeing uniformity in taste.

Cons:

Royalties: You'll need to pay a monthly royalty fee on gross revenue (usually ranging between 5%-8%).
High Competition: Despite its dominant position, Wow! Momo faces tough competition from local vendors and fast food chains such as Momo Station.

Conclusion

Wow! Momo has become one of the fastest-growing quick service restaurant chains in India owing to their innovative product offerings, their young audience, and expansion into shopping malls, high streets, and food delivery apps. In view of the growing popularity of fast foods in India, an investment in a Wow! Momo franchise in 2026 can prove very beneficial from a business perspective.

But there are many aspects that influence business success when it comes to fast food outlets. However, apart from the initial costs involved, a Wow! Momo franchise can overcome most of the hurdles experienced by independent food outlets because of its established presence in the market.

In case you are interested in a franchise business in the field of food, and that too in a growing sector, Wow! Momo might just be a good choice for you.

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FAQs

1. Who are the owners of Wow! Momo?

Wow! Momo was established by Sagar Daryani and Binod Homagai.

2. What is the average royalty fee?

They charge franchisees between 5% to 8% royalty based on the gross income per month.

3. How many stores do you have?

According to recent figures in early 2026, Wow! Momo has more than 850+ stores in 90+ cities throughout India.

4. Do you offer any kind of marketing help?

Absolutely, you get the advantage of marketing assistance (national fund of about 2% of your sales) for social media, influencer marketing, and other offline promotions.